Brett is an accomplished executive with over 25 years of experience in the media and marketing industry. He is a recognized authority with a proven track record of strategizing and negotiating multi-million-dollar partnerships for clients such as Amazon, Hulu, MGM, The Home Depot, and Dr Pepper. He has contributed to winning and retaining over $1 Billion in client billings.
While at IPG, Publicis, and Canvas, Brett built high-performing teams that always delivered on clients’ needs while going the extra mile to ensure their satisfaction. He is always eager to explore and integrate new technologies and platforms that can help his clients achieve their goals. His extensive network of connections and expertise has enabled him to build lasting relationships and create partnerships that have benefited his clients across all the major verticals.
Brett has been an active participant in the paradigm shift in video and digital's rise to prominence. His ability to adapt and lead through constant changes in the industry has made him a valuable asset and a “go-to” resource for C-Suite Executives.
Brett's expertise and insights have been recognized by the Marketing community, having been named one of Ad Week’s inaugural “LA Media All-Stars” and honored by industry charities Ad Relief and Pencils for Kids.
He is a true native Southern Californian who bleeds cardinal and gold as a proud USC alum. Despite his Trojan roots, you may be surprised to learn that Brett currently resides in the heart of Westwood. When he's not cheering on his beloved Trojans or rooting against the Bruins, he's busy being a devoted family man. Brett is happily married with two amazing children and an insane German Shepherd-Chihuahua mix
Yoav "Yo" Shahar is a seasoned senior advertising and media executive with over 25 years of progressive industry leadership split between New York and Los Angeles. He began his career in New York City, quickly rising through the ranks at Turner Broadcasting over a 15-year period and developing deep expertise in the traditional television media landscape, where he managed revenue of over $100 million annually.
Yo specialized in developing sales strategies and bringing innovative go-to-market plans to leading brands and agencies during the early stages of his career.
Seeking new challenges, Yo headed west to lead sales efforts for major studios such as Warner Bros. and Participant Media. Then recognizing the emerging trends in the industry he shifted to AdTech, becoming a top C-Suite Executive at major platforms where he built sales teams that achieved sustainable double-digit growth each year.
This unique blend allowed Yo to form critical partnerships and sustainable revenue streams, connecting old-guard media giants with Silicon Valley disruptors by bridging sales strategies with tangible, measurable tactics.
Yo was one of the first participants in ChatGPT’s prompt engineering courses for media executives, demonstrating an early understanding of AI/ML disruption potential.
His unique career evolution allows Yo to develop progressive GTM sales plans that transition established companies into new eras powered by leading-edge technologies like AI and Programmatic.
A New Yorker who graduated from Cornell University, Yo now considers himself a West Coast permanent transplant and resides in the Silicon Beach town of Playa Vista, CA where he loves cooking his wife his family and his pets.
He also doesn’t use commas as well as he should.
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