For over two decades, we've been part of the media and advertising ecosystem, negotiating countless deals while sitting on opposite sides of the table, Brett for agencies & brands and Yo for media & tech organizations.
During this time, we've facilitated partnerships spanning Legacy and Digital Channels - from compact two-week campaigns to multi-million dollar entertainment and sports sponsorships.
We were the Marketer, the Buyer, and the Seller, each playing our roles in turning media activity into business outcomes. Through these experiences, we found that our complementary skills enhanced the partnerships we created.
At FORMA, we see the need to provide fluency across the entire media infrastructure - translating goals between brands, agencies, and sellers. Our experience navigating this landscape while building a robust network of business leaders gave us the opportunity to create the FORMA GTM Panel.
This is our foundation, but we also embrace emerging technologies like Generative AI, which earned us an invitation to OpenAI’s inaugural ChatGPT for Media Executives program.
We fundamentally believe that human ingenuity combined with technical proficiency is essential for any business moving forward. To that end, we lean into practical artificial intelligence tools, leveraging our prompt engineering abilities to implement real-world AI applications across our day-to-day workstreams.
Not only do we utilize AI to elevate our own output, but we also actively go into organizations and teach them how to effectively implement and harness these powerful technologies themselves.
By bringing together knowledge from all corners of the media transaction process, we seamlessly facilitate communication and drive successful partnerships that unlock tangible value for stakeholders.
FOR Marketers.
FOR Agencies.
FOR Media.
FORMA.
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